The Christmas spirit has officially hit everyone (well nearly everyone), including a company called Urban Flash, who have decided to give back to those who are less fortunate. The people of Urban Flash have come together to create a platform to enable them to do just that by raising money and awareness of the ACLT (African Caribbean Leukaemia Trust). They are not doing it alone, as they have got together with South London rappers – Benjamin AD, Doller, Ard Ardz and Sho Shallow who have all teamed up together for a noble cause as they plan on releasing their single to raise money for the African Caribbean Leukaemia Trust (ACLT).
The single #PushPotential which will be sold on iTunes and Amazon from Christmas Day has been put together by the four UK rappers (Benjamin AD, Doller, Ard Ardz and Sho Shallow). ALL PROCEEDS WILL GO TO THE ACLT who promote blood, bone marrow and organ donation within the black and minority ethnic community.
Donors from the black and minority ethnic community are under-represented, and so the success of the collective’s single will help to reach more potential donors and ultimately save lives. The ACLT also assists those affected by blood-related cancers, so proceeds from the song can really make a difference. With the artists involved in #PushPotential sometimes attracting hundreds of thousands of video views online, the ACLT will be reaching a great number of the demographic that can help.
The single’s official video is directed by Urban Flash, a media production company who have attracted over 800,000 views on their YouTube channel, which includes a video with ACLT co-founder Beverly De-Gale speaking on the #PushPotential single and how your money helps (which you can watch below).
Purchasing the single on Christmas day will allow the ACLT to assist those who are affected by leukaemia and all blood related cancers within the black, mixed race and ethnic minority communities. The ACLT’s ultimate goal is to save lives. Please help us to support the ACLT. Hash tagging #PushPotential online is very important for us.
[As seen on Swallow Our Words]